January 11, 2023
New Strava Data Reveals that Gen Z are Goal Setters, But Older Generations are the Goal Getters
– Strava data reveals how Americans set their goals in January
– While Gen Z and young millennials (aged 18-29) are most likely to set running goals, those aged 60+ are most likely to achieve them, followed by Strava users in their 50s, 40s and 30s
– To keep athletes motivated in the new year, Strava is unveiling nine new sport types, including pickleball and pilates
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