Strava Launches Updated Metro Web Platform to Help Improve Transport Infrastructure Across the World
Self-service tool enables planners and advocates to analyze and plan for active commuting, marks new phase of Strava Metro’s service
SAN FRANCISCO – November 6, 2019 – Strava, the world’s largest sports participation platform with over 47 million athletes and a million more joining every 30 days, today announced the release of Metro Web, a new platform to help improve transport infrastructure by empowering planners and advocates with the latest insights into active commuting.
Active commuting grew by 42% on Strava last year, demonstrating the rising popularity of people moving under their own power without the aid of a car. Strava members’ commuting activities alone offset 46.2 million metric tons of CO2 last year, enough to cover the annual carbon output of Norway or Hong Kong.
“Cities around the world are becoming critically congested as ride sharing soars and active transportation infrastructure investments struggle to keep pace. As bike and run commuting grow, cities are choosing Strava Metro for help planning better infrastructure and we’re excited to now serve many more of those needs,” says Rodrigo Davies, Strava Metro Senior Project Manager.
Since its inception in 2012, Strava Metro has helped over 300 communities around the world improve pedestrian and cycling infrastructure drawing on data insights from the world’s largest de-identified, aggregated, active transportation dataset. The new Metro 3.0 platform delivers these insights in an easy to explore dashboard and visualization tool for the first time.
Metro Web enables any transport planner, regardless of their technical background, to quickly answer questions such as:
- Locations of the most popular commute corridors in a city
- Whether people are using new infrastructure such as bike lanes
- How participation in active commuting has changed compared to previous years
- How close an area is to gender parity in active commuting
- Identifying neighborhoods currently best served by existing transport infrastructure
“Strava Metro enables us to see where people are riding so we can prioritize our infrastructure investment,” says Heidi Goedhart, Active Transportation Manager at the Utah Department of Transportation, which has partnered with Metro for the past two years. “The new platform makes it possible to uncover insights in just a few clicks. The data allows us on-demand information about users out on our transportation system. The insights we gain elevate the coordination we have internally and with our stakeholders to deliver better roadway designs statewide.”
Strava Metro delivers accurate insights at a fraction of the cost of existing methods, such as electronic counters and video cameras, and delivers privacy-compliant insights that protect individuals while enabling the efforts of Strava members to directly contribute to improving transport infrastructure for the whole community.
Strava Metro partners exclusively with organizations that are directly involved in planning, building and operating transportation infrastructure, and researchers in the field. Access to the Metro platform is available via an annual subscription.
Strava members’ activities shown in the Metro platform are aggregated and de-identified, consistent with GDPR and CCPA standards. Activities marked as private are never shared in any form and members can opt out of contributing to the Metro dataset any time.
To learn more about Strava Metro and apply for partner access to the new Metro 3.0 platform, visit metro.strava.com.
About Strava Metro
Strava Metro is the largest de-identified and aggregated active transportation dataset on the planet. Metro builds products to empower urban planners, city governments, safe infrastructure advocates and academics to understand mobility patterns, identify opportunities for investment and evaluate the impact of infrastructure changes.
Millions of people upload their rides and runs to Strava every week via their smartphone or GPS device. Since 2012, Metro has aggregated and de-identified this data and then partnered with departments of transportation and city planning groups to improve infrastructure for bicyclists and pedestrians.
Strava is the social network for athletes. As the platform at the center of connected fitness, Strava’s mobile apps and website connect millions of active people every day. All athletes belong on Strava, no matter where they live, which sport they love or what device they use. Join the community at strava.com.
Our favorite stats:
- 20 activities uploaded every second, 15 million every week
- 300+ compatible mobile phones and GPS devices
- 200 employees, most in San Francisco with more in Denver, CO, Hanover, NH and Bristol, UK
- More than 2 billion activity uploads
- More than 47 million Strava athletes upload activities from 195 countries
- 12 million routes
- 42% year-on-year growth in commuting globally (Bike and Pedestrian)
- 84 million commutes recorded in 2018
- 102 billion lbs. of CO2 offset by Strava members in 2018 – that’s 46.2 million metric tons or 5,100 kilotons, about the same as the annual carbon emissions of Norway or Hong Kong (source: 2017 figures from the European Commission EDGAR database)