October 26, 2018

Strava Challenges Runners and Cyclists to Get to the Polls for Midterm Elections

“Building community and motivating athletes are at the core of what we do best,” says Steph Hannon, Chief Product Officer, “and this is a great opportunity to do both. I worked on the 2016 presidential campaign, and the biggest challenge wasn’t convincing people how to vote, it was just getting them to the polls in the first place. We think it’s important for athletes to seize their right to affect change in their communities – and if they get there in a way that’s good for their health and their environment, that’s even better.”    

SAN FRANCISCO – October 26, 2018 – Two Strava Challenges launching today, Run to Vote and Ride to Vote, will encourage all American athletes to take the healthy way to the polls on November 6th. Any Strava member who joins the challenge and uploads a human-powered trip to the polls can also vote with their feet by choosing to contribute to the Strava Metro dataset.

 

“Building community and motivating athletes are at the core of what we do best,” says Steph Hannon, Chief Product Officer, “and this is a great opportunity to do both. I worked on the 2016 presidential campaign, and the biggest challenge wasn’t convincing people how to vote, it was just getting them to the polls in the first place. We think it’s important for athletes to seize their right to affect change in their communities – and if they get there in a way that’s good for their health and their environment, that’s even better.”     

 

In addition to the challenges, Strava is working with Protect Our Winters and Strava Metro to help increase voter turnout:

  • Protect Our Winters (POW) will use Strava to tell the stories of their athletes who are taking some exceptional journeys to the voting booth to raise awareness for climate issues that threaten athlete playgrounds and wild places.
  • And as always, Strava Metro will aggregate and de-identify commutes from participating athletes who choose to help make running and riding in cities better. Athletes who contribute activities to Strava Metro add to a national dataset used by urban planners and advocacy groups to make running and riding in cities better.

 

Both Strava challenges are now open and will run until the polls close. In the next two weeks, look for featured content from POW athletes like Anton Kupicka, Clare Gallagher and Stephanie Violett on The Strava Club.

 

About Strava
Strava is the social network for athletes. As the platform at the center of connected fitness, Strava’s mobile apps and website connect millions of active people every day. All athletes belong on Strava, no matter where they live, which sport they love or what device they use. Join the community at strava.com.

 

About Strava Metro

Strava Metro makes riding, running, and walking in cities better. Millions of people upload their rides and runs to Strava every week via their smartphone or GPS device. Metro aggregates and de-identifies this data and then partners with departments of transportation and city planning groups to improve infrastructure for bicyclists and pedestrians.

 

About Protect Our Winters

(POW) is a 501(c)(3) nonprofit. Founded by professional snowboarder Jeremy Jones in 2007, POW turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.

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