As a company built by athletes for athletes, being active is part of our DNA – it’s who we are and what we do. For this reason, it’s hard to imagine life without sport.

We believe everyone deserves the opportunity to live an active lifestyle. Activity provides a release, freedom, independence and a sense of accomplishment that is unlike anything else. To support this belief, we’re partnering with GU Energy to raise money for the Challenged Athletes Foundation (CAF).

CAF is an incredible organization that is changing lives, one athlete at a time. They provide funding grants for costly equipment such as running prosthetics and hand cycles to physically challenged individuals.

We’ve created two Challenges (run and ride) in order to give our community the opportunity to use their own able bodies to help athletes with physical disabilities lead active lives.


For every kilometer run or every three kilometers ridden during the Challenges, GU Energy will generously donate $0.01 to the CAF (up to $50,000). The more kilometers we cover as a collective community, the bigger impact we can make towards this cause.

Ricky James

Often times the expensive cost of adaptive sports equipment can be an obstacle that keeps athletes with physical challenges on the sidelines. – Virginia Tinley, Executive Director at CAF

In addition, participants who individually run 50 kilometers and/or ride 300 kilometers will unlock the ability to purchase a limited edition tee-shirt from Strava. All profit from the sales of the tees will be donated to CAF. The money raised will go towards costly adaptive sports equipment, giving athletes with physical disabilities the opportunity to pursue active lifestyles just like the rest of us.

Take on this Challenge as a reminder to appreciate the impact that being active has on your daily life. With every stride you take, you’ll increase our ability to make a difference on the lives of athletes in need.

@shiggy ichinomiya --