Premium is packed with features that let athletes get better, be safer and have more fun. Better yet, getting your hands on Premium doesn’t require wading through holiday crowds or secretly trying to figure out the right size. Purchase an annual Premium membership right here, and give the one gift that every athlete can use.

Here’s a glimpse of what they’ll get:

Beacon

Our most popular Premium feature, Beacon lets athletes share their location in real time with their friends and family. Whether they’re racing, on an adventure, or running a little late for dinner, athletes will have peace of mind, and you’ll know that they’re safe.

In-Depth Analysis

Athletes are a focused bunch, and we all want to see them succeed in their endeavors. Premium training and race analysis features let athletes track their progress over time and gain the performance insights they need to get better, faster.

Premium Perks

Not only does Premium help athletes improve, it also pays for itself… literally. We have an extensive list of deals and discounts available exclusively to Premium members. You give the gift the Premium, and athletes can do their own shopping and save a bundle while they’re at it.

Personalized Coaching

The path to better fitness is a long one, but Premium athletes don’t have to go it alone. Athletes can set their own goals and then we provide coaching plans and indoor training videos from world-renowned services to guide them to success.

First-Class Support

When you give a friend or family member a Premium membership, it’s not just our suite of features they’ll receive. They also get Premium support from our community management team. Any questions or issues they have are bumped up to the top of the list, ensuring they can get the answers they need so they can get back to training sooner.

Put the athlete in your life on the right track (or road, or trail!) with a yearlong membership to Premium.

As an added bonus, when you purchase a gift subscription you’ll also get a free month to use for yourself or anyone else. Just forward or print out the email containing your code and activate it at strava.com/premium.