The Road to Providing the Best Social Fitness Experience Ever

For those of you skimming this post at home, there are three things I want you to know about Strava’s release, due out early next week:

1. Strava’s free plan now has unlimited uploads
2. Strava is introducing innovative training tools
   
3. Strava Running is here — in beta

Bringing you the best social fitness experience on the planet
Strava is on a mission to bring the world’s best social fitness experience to the global community of athletes. We want you to feel rewarded, entertained and empowered to achieve your goals every time you use Strava. We will never stop innovating, experimenting, and creating new ways to motivate you to live an active, healthy lifestyle with a renewed sense of adventure. That’s why we are introducing some big changes to the Strava experience next week. Here we go…

GONE! No more monthly upload limit on Strava’s free plan
We have been hard at work developing new features that allow our free and paid plans to be differentiated by cutting-edge features instead of quantity of uploads. We believe that nothing should hinder you from reaching your goals and adding more competition to your training. Soon all Strava users will be able to upload activities to their heart’s content as there will no longer be a monthly upload limit on Strava’s free plan.

The Strava experience now offers new insights
What can you get for $6 these days? For one thing, a scoop of gelato and an espresso at Morano Gelato in Hanover, NH — the favorite new spot for our Strava East team. But, I digress…After our release next week, when you subscribe to Strava for $6/mo (or $59/yr when you subscribe for 12-months) you’ll get new insights, analysis and motivation to help you reach your goals and spark your competitive spirit. Enjoy features like advanced leaderboard filters by age, gender and weight groups, heart rate and power analysis, and deeper physiological reporting on your performance. With Strava’s new training tools, you are investing in your own performance and you’ll get even more benefit out of all the time you put in on the road and trail. You’re worth it. (And you can still buy the gelato+espresso.)

Announcing Strava Running Beta
Initially, Strava focused solely on the needs of cyclists. It has been our intention all along to bring Strava’s social fitness approach to other sports. We believe that sport-specific functionality is the key to achieving Strava’s vision to be the trusted source of inspiration for all athletes. That’s why we are very excited to deliver running specific features to you next week. Upload a run and see what we mean. Please send your feedback and ideas so we can continue to make both cycling and running a world class experience. Not a runner? Invite your friends who run to Strava and you’ll be able to follow them and see their runs in your activity feed.

Stay Tuned
Our product road map is full of killer new features and functionality. So, the value you get from Strava, on both web and mobile apps, on free or paid plans, will just keep going up. We’ll provide a full review of next week’s release via our blog when it goes live. Stay connected with us and join us for the ride, er… run. (@Strava, Facebook, and watch for our email newsletter).